Sorry, purists: the Coachella-fication of the US Open is here to stay

Once prided as the peoples slam, New Yorks major now doubles as a lifestyle carnival where attending is no longer just about watching, but being seen watchingEvery August, the US Open rolls into Queens with its ever-expanding rituals of consumption. Fans dont just buy in, they perform it: the $23 Honey Deuce held aloft for Instagram, the $40 lobster roll posted before the first serve, the $100 caviar-topped chicken nuggets bought as much for the flex as the flavor. The tennis has never been the ...